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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Gone are the days when you could simply sell to a mid-level manager.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Upskill to Upsell: Four Tips for Upselling

Brooks Group

Upselling—or offering a more expensive version of a product your customers want to buy—should be a natural component of most sales jobs. The digital world has accustomed us to bundled products, bulk discounts, add-on services, being told what items other customers bought, and additional products we may be interested in. .

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5 Tips for Selling to Executive Decision Makers

Brooks Group

The key to success in sales isn’t just getting in front of the right people. When you’re trying to win business from executives , especially in the C-suite, it’s important to know how to engage with them in a meaningful way that adds value to their day. Everyone in the C-suite follows a certain protocol.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

Sales leaders, the driving force behind a company’s revenue generation, understand that time is of the essence. At the same time, deals take longer to make their way through the sales process than they used to. In a dynamic and competitive world, sales efficiency is paramount. That’s true in any sales landscape.

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Servitization: How to Empower Sales to Drive Growth, Loyalty and Value

Showpad

Historically, large manufacturers have used third parties to provide services like break-fix and routine maintenance. However, in recent years there has been a trend towards servitization, where manufacturers are beginning to offer additional services of increasing sophistication. Stage Two: Embracing the Upsell Approach.

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Mock Sales Call: What Is It? How To Conduct?

Brooks Group

You’re making your first sales call. This comprehensive guide will provide everything you need to know about the mock sales call, from defining it to describing why it’s essential to tips on how to conduct it. Keep reading, and you’ll confidently make real-world sales calls in no time. Don’t worry; you’ve got this.

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