OnStrategyHQ

DECEMBER 21, 2023

As shown in the illustration above, here is what an example of a marketing gap analysis may look like: Ideal Future State: Be a top 10 ranked project management software in the SaaS market for the construction, architecture, and engineering space. A strategic planning software is just what you need for the task! Market segmentation.

Software 52

Software Software Construction Organization 52

PandaDoc

DECEMBER 19, 2022

These are the events that result in your prospect(s) becoming more receptive to your pitches, as the software ensures that you stay relevant to your lead and create an in-context narrative for reaching out. Publish reports, whitepapers, and case studies to draw warm traffic from online sources and always have ready-to-use documents on hand.

B2B 98

B2B Sales Decision-making Publishing 98

Arpedio

OCTOBER 10, 2023

This can include custom whitepapers, case studies, webinars, and even personalized video messages. Consider utilizing Customer Relationship Management (CRM) systems, marketing automation tools, and personalization software that can work together harmoniously. Superior together. Enhance forecast accuracy.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.

Sales 127

Sales Software Software CRM 127

Showpad

OCTOBER 8, 2019

Therein lies a key factor behind the importance of enablement software that drives effective Sales processes. Marketing content like customer success stories, case studies, sales one-pagers, FAQs, eBooks, video testimonials, and whitepapers are Sales tools just as much as any high-powered automated tool or top-notch Sales coach.

Sales 45

Sales Software Software Co-Creation 45

Showpad

OCTOBER 29, 2019

Engagement platforms can neatly display exactly which whitepapers, product sheets, case studies, use cases, videos, blogs, and other content forms customers have engaged with. Allowing for single-source communications with teammates and other stakeholders. Are you marketing to the right target audience to begin with?

Onboarding 40

Onboarding Sales Facilitation Communication 40

SmartKarrot

MARCH 8, 2022

Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. She is a Customer Success Manager Strategist at Catalyst Software who helps several companies retain and satisfy their customers. Kellie Capote. Maranda Dziekonski.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

AUGUST 21, 2023

Use go-to-market strategy templates Launching a new product or service can get overwhelming very quickly, especially when there are many moving parts and stakeholders. This can be in the form of a blog, whitepaper, or video. So why would Microsoft launch its line of computers and tablets if its software is ubiquitous?

Marketing 98

Marketing Brainstorming Decision-making Advertising 98