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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. Back in 2009-2010, the architects of the Affordable Care Act (ACA) assumed that integrated delivery networks were the answer to health care’s affordability problem. Where are we now?

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

In short, avoid head-to-head competition and focus on innovation. This strategic planning model is a departure from the typical management exercise that focuses on number crunching and competitive benchmarking. Instead, your aim is to redraw industry boundaries and operate within that new space, making the competition immaterial.

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8 Local Government Public Dashboard Examples

Envisio

They make it easy for residents to understand how their city or county is progressing against set strategic goals and why those goals are important to improving lives in the community. To make a performance dashboard meaningful, it should also be transparent about setbacks or missed targets and be updated consistently.

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Curing the tension between sales and marketing: A Q&A with Nutshell Co-Founder Guy Suter

Nutshell

The Ann Arbor-based tech founder and entrepreneur co-founded Nutshell in 2009, not long after his first company BitLeap was acquired by Barracuda. Way back in the beginning of Nutshell, circa 2009, Andy had just graduated college and moved to Ann Arbor from Kentucky, and he and I were talking about starting a company together.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot Sales

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. Features differ per plan and include campaign management, media asset creation, and even a dedicated PR team. Best Crowdfunding Sites. Kickstarter.

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B2B Wholesale & Distribution: Challenges and Triumphs of Industrial Wholesale Companies Facing Insolvency in Germany

QYMATIX

It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. Despite surviving World War II, the Berlin Wall, and the 2009 crisis, it could not withstand insolvency. Its history began in 1937 in a garage in Danzig.

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