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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. Able to break internal silos by providing an aligned business process and communication. SAMs are aligned and use the same curriculum to engage, communicate with and plan their complex accounts. She has sat on the SAMA board since 2011.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Preparing M&BD professionals for the future – learning, skills (kimtasso.com) Neuroscience for learning and development by Stella Collins (kimtasso.com) Thought leadership Veteran professional services PR guru Tim Prizeman joined Rhea Wessel from The Thought Leadership Institute. His QR code to pose questions was well used.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Branding benefits include: customer recognition, competitive differentiation, communication of benefits, customer loyalty, extension to other products and building brand equity.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

There are many aspects of consulting competencies and attributes: emotional intelligence, analytical, problem-solving, delivery of results, leadership, project management, commercial orientation, entrepreneurial spirit, team work as well as functional expertise and market/sector knowledge. What is a consultant? Consultancy.uk

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Book review: The Strategy Book by Max McKeown

Red Star Kim

After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions. I liked the idea of a learning approach to strategy – engage as many people as possible with the strategy so they can adapt and feedback to the leadership team. (On