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A CEO’s Guide to Growth Readiness

SBI Growth

percent more than the 1,214 departures announced through all of 2012.” Are my Sales & Marketing organizations prepared to meet my growth objective? As organizations expand, new demands are introduced. Does your organization know what that is? Is the Sales organization structured for expansion?

Investors 112
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Build vs. buy: 5 reasons companies end up ditching their homegrown solutions for Zendesk

Zendesk

Many of our customers started with homegrown solutions only to realize that their systems couldn’t meet their needs or deliver the ease and efficiency that Zendesk can. Here are five common reasons that our customers decided to buy CX software. In 2012, GitHub moved to the Zendesk CX platform. It’s hard to compete with that.

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. Debuting in 2012, Lyft became Uber’s most ferocious competitor.

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Building Your Plan Priorities, Goals & KPIs

OnStrategyHQ

A mark of a good strategic plan is one that is clear and focused (not too many goals and objectives ), as well as balanced – telling a strategy story about how your whole organization is linked and aligned to drive key performance indicators. Organization-wide strategies. Short- and mid-term organization-wide goals. Action Grid.

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5 Marketing Trends That will Impact 2013

SBI Growth

More and more, well-informed marketing organizations will begin to view digital marketing through the prism of an ecosystem. Powering the new engines of marketing, as we saw in 2012, is becoming big business. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially.

Marketing 126
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Culture of Innovation Video and Case Study: Cambia Health Solutions Transforms the Health Care Landscape Through Innovation

Planview

Cambia is an exemplary example of how organizations can create a culture of innovation by engaging their most valuable resource—their people. At first, Cambia’s innovation team used a “homegrown technology,” which meant meeting with every individual who shared an idea on the company SharePoint site. The process wasn’t transparent.

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Remote Selling Viewpoints with Hans Fuller of @StorySlab

SBI

Remote Selling has become an important focus for every sales organization. Many are in complex industries like manufacturing, machinery, chemicals, and healthcare where reps are accustomed to in-person meetings where they can engage in the dialog necessary for effective consultative selling. That has all been upended now.