Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

AUGUST 14, 2023

I also provide writing courses for PM Forum and inhouse – both for fee-earners and marketing and business development professionals. Inclusive words prevent bias and appeal broadly. There are tools to help us write in Plain English. Increase readability by using short words, short sentences and short paragraphs.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

MAY 16, 2023

At the PM Forum half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students.

Communication 130

Communication Brainstorming Decision-making Marketing 130

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production. 56% of the delegates had marketing qualifications.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

SEPTEMBER 26, 2023

Managing international M&BD teams In November 2022, an article in PM Magazine ( PM Forum ) had Keith Hardie talked to three international firms – RPC, DLA and Bird & Bird. Checklist for your M&BD team In July 2022 a PM Forum article titled “How healthy is your marketing department?”,

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. I’m tired just reading the list!

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

AUGUST 31, 2023

Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). It’s the story of a successful rebrand by Julie Stott who is CMO at leading law firm Travers Smith.

Marketing 130

Marketing Leadership Government Logistics 130