Red Star Kim
SEPTEMBER 8, 2023
As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Project management, innovation and technology also play an increasing role. Advanced Marketing Management: Principles, skills and tools (kimtasso.com) considers empathic pricing.
Red Star Kim
NOVEMBER 18, 2022
Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.
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Account Management Skills
NOVEMBER 8, 2023
We discuss: why David describes the relationship between the agency, the client and the client’s procurement department as the triangle of doom. So if all of this sounds interesting, then please visit the homepage where you can book a call, have a chat with me and see if this might be a good fit for you or a member of your team.
Account Management Skills
JANUARY 29, 2024
The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? I’ll be talking more about pricing with Alfie Wenegieme FCCA , Managing Partner at Cactus on the next podcast episode “Creative Agency Account Manager”
Red Star Kim
FEBRUARY 8, 2024
Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.
Zendesk
OCTOBER 5, 2023
Mizuno’s management principle is to “contribute to society through the advancement of sporting goods and the promotion of sports.” Since 2016, Mizuno has been the choice of irons for many players out of contract on the PGA Tour. Another team within the customer support department is order management.
Corporate Visions
APRIL 3, 2018
She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. I recently went to a sales enablement conference where a senior training manager from a medical devices company talked about how her salespeople need to get better “selling in the carpeted areas of the hospital.”
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