Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

FEBRUARY 21, 2024

What management systems are required? These questions address the components of a value proposition (valuable, differentiated and substantiated). How will you win? The way you will win on the chosen playing field. What capabilities must be in place? The set and configuration of capabilities required to win in the chosen way.

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

AUGUST 14, 2023

A series of articles or posts might be arranged around content pillars in a content management plan. Some people refer to a value proposition – what are you offering? We considered old favourites such as DRIP (Differentiate, Remind, Inform, Persuade) and AIDA (Attention, Interest, Desire, Action).

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Mercuri International

MARCH 8, 2022

Your customers think in terms of value, not product. Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. 1 ProSales Institute (2016). Sales Agenda 2016. Valuation: measuring and managing the value of companies. (3.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Account Manager Tips

AUGUST 10, 2021

. * Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. But, for B2B companies, it falls to the sales team or the key account management team to ask. Warwick Brown // Account Manager Tips. It sure does!) Client Relationship Building.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Hubspot Sales

MAY 30, 2023

Sales reps say management doesn’t understand how time-consuming these tasks are. Create Better Insights Beyond the sales process, generative AI can help sales managers gain real-time insights into effective strategies, forecast revenue, and give feedback to improve a sales team’s performance. Sound familiar?

Co-Creation 106

Co-Creation CRM Sales Value Proposition 106

Planview

DECEMBER 14, 2017

In 2013, Siemens implemented Spigit’s ideation management software to launch their Frontier Partner Program to help entrepreneurs in the manufacturing space develop their solutions and get them to market faster. In 2016, the company launched a $1 billion venture fund called Next47. Partner with startups to transform manufacturing.

Manufacturing 67

Manufacturing Value Proposition Innovation Acquisition 67

Hubspot Sales

FEBRUARY 7, 2018

For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Manager. Sales Manager. Account Manager. Account managers enter the picture once the initial purchase is complete. Account Executive (AE).

Account Management 132

Account Management Sales Interpersonal Skills Sales Management 132