KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. I loved the simple breakdown of how to plan great content by thinking about the fundamental questions: What challenges is the customer facing?

Marketing 52

Marketing Key Account Management Publishing Account Management 52

SmartKarrot

MAY 27, 2020

Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? Let’s see how you can benefit from the best account manager training available online. LAMP Account Management Training .

Account Management 10

Account Management Management Key Account Management Account Growth 10

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

APRIL 13, 2020

Growing at the same pace, a report from BetterCloud had anticipated that 73% of the organizations will have all SaaS apps by 2020. In this blog we’ll talk about SaaS business and top 50 SaaS companies in 2020. 69% of enterprise companies say that majority of the apps will be SaaS by 2020. And the result is visible!

Software 19

Software Software Acquisition Innovation 19

SBI Growth

JANUARY 30, 2020

It was only 20 years ago that Salesforce introduced the revolutionary idea to help companies use cloud-based applications for customer relations management. Remember when a cloud was only a fluffy thing in the sky? The applications would be run over.

Customer Success 106

Customer Success Management Key Account Management Account Management 106

Revegy

AUGUST 12, 2020

If you’re responsible for growing your company’s revenue, either through a sales or an account management role, the panic of deal slippage or limited revenue opportunities may feel unavoidable. To keep your goals on track and to uncover new opportunities, focus on establishing a customer-centric strategy.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Zendesk

MARCH 22, 2021

In 2021, customers can check a business’s reputation just by pulling out their phones and doing a quick search. These days, 87 percent of buying decisions begin with research conducted online before the purchase is made,” says Rani Sivesind , a customer success operations manager at Zendesk. And most do!

Advertising 98

Advertising B2B B2C Customer Experience 98

KAMCast

JANUARY 7, 2021

IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them?

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

Revegy

MARCH 25, 2020

A ‘satisfied’ customer should only the starting line. Building loyalty, which comes when you deliver Customer Business Improvements, is the goal. Sales Leaders and Account Management must work closely with Customer Success partners to the continual development of business value for each customer.

Supply Chain 49

Supply Chain Account Management Suppliers Publishing 49

Openview

JANUARY 14, 2019

According to Gartner , “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” The skills to acquire new accounts are different than those of nurturing one. Day-to-day account management can seem boring in comparison. That’s all good, but there’s another side to it.

Organization 88

Organization Sales Acquisition Software 88

KAMCast

NOVEMBER 5, 2020

Killer Question Segment In each episode we will be asking you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success. His latest book, ‘Myths of Marketing’ was published in January 2020.

Insurance 52

Insurance Key Account Management Leadership Publishing 52

Farland Group

SEPTEMBER 28, 2022

We wanted to look at how important some accounts are to businesses, and how to create a kind of extraordinary focus on those accounts that really drives long-term value for both companies. In sales, we’ve seen account management—putting senior people on your top customers. So, find those champions.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Jermaine Edwards

APRIL 16, 2020

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. This is arguably a term that can be used to describe many times in history, but none more relevant than in 2020. The New Normal.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Account managers are able to make intentional connections by using relationship mapping tools that map key stakeholders and their influence on the buying decisions at their organization.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

SBI Growth

JANUARY 21, 2019

Investment by B2B firms into a Customer Success function continues to outpace all other roles. Growth in Customer Success positions in 2018 was more than 80% above 2017 levels. Leadership continues to place their confidence and budget into Customer Success.

Customer Success 74

Customer Success B2B Leadership Value Proposition 74

SmartKarrot

APRIL 24, 2020

When talking about SaaS businesses in 2020, there is a fine line that separates top-performing companies and the struggling ones. This ‘fine line’ is created by the gap between customer acquisition and customer retention. What is Client Success? That’s what we are working towards customer success.”.

Management 11

Management Account Management Acquisition Value Proposition 11

SmartKarrot

NOVEMBER 16, 2022

Considering how sophisticated and expensive SaaS products are, it is critical to make sure that every customer gets the most out of their purchase. In times of genuine market uncertainty, this commitment to client success is even more crucial. . Who exactly can be termed a client success specialist?

Customer Success 10

Customer Success Onboarding Account Management B2B 10

SmartKarrot

MAY 27, 2020

After the era of customer service and customer experience, now is the time for customer success to try its luck. Talking in terms of B2B businesses, client success is one of the factors that businesses are focusing on, in 2020. From Technology-centric to People-centric .

Emotional Intelligence 10

Emotional Intelligence Customer Success Leadership B2B 10

Jermaine Edwards

APRIL 3, 2020

Every customer looks safe until it’s put under pressure. Many organisations saw this in 2008, 2011 and now 2020. Thousands of good companies like yours lose great customers every day. According to a 2019 study of some 4,515 crises by PWC , preparedness gives an organisation the advantage. 90% of the time they say….

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

SmartKarrot

SEPTEMBER 8, 2020

If you are into customer success, then you understand the need of demonstrating value to the client on a timely basis. The goal is not just retaining the customers but 90% retention rate. The goal is not just to reduce the cost of acquisition but to reduce it to 10% of existing cost by the end of 2020 last quarter.

Customer Success 10

Customer Success Meetings B2C Stakeholders 10

SBI Growth

JANUARY 10, 2020

The landscape has changed drastically and integrating a successful strategy is no easy feat. Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme.

Digital Transformation 96

Digital Transformation Digitalization Sales B2B 96

SBI Growth

FEBRUARY 8, 2020

The landscape has changed drastically and integrating a successful strategy is no easy feat. Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme.

Digital Transformation 90

Digital Transformation Digitalization B2B Customer Experience 90

SBI Growth

FEBRUARY 21, 2020

The landscape has changed drastically and integrating a successful strategy is no easy feat. Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme.

Digital Transformation 87

Digital Transformation Management Digitalization B2B 87

SmartKarrot

SEPTEMBER 25, 2020

Brownie Points : In fact, a Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. Assign account managers. In the new age of customer success , the word “success” is synonymous with the ultimate goal.

Onboarding 8

Onboarding Artificial Intelligence Brainstorming Client Onboarding 8

SBI Growth

DECEMBER 9, 2019

For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience. Taking a broader view of your customer’s experience usually requires an expanded line of sight for marketing –

Customer Experience 87

Customer Experience Marketing Account Management Organization 87