Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. At launch, the GAM program was proposed by senior leadership and sponsored by our Board of Directors. Reaching New Clients by Scaling the Existing GAM Program. Diversification : A 110 percent increase in mix of services.
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