Remove 2022 Remove Communication Remove Profitability Remove Value Proposition
article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global.

article thumbnail

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Profit growth. Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Creative communication in “difficult” situations. Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA (kimtasso.com) March 2022. The key themes were: Present. Strategy (priorities).

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?

article thumbnail

Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

article thumbnail

Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 100% Revenue and Profit.

Meetings 100
article thumbnail

Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

According to the 2023 GTM Survey by Theory Ventures , the average start-up saw a 24% increase in the sales cycle from early 2022 to 2023, with an average 60-day sales cycle now taking 75 days. Sales teams can close more deals in the same amount of time, resulting in higher profits. Benefits of a streamlined sales cycle: 1.