article thumbnail

B2B Book Club Selection (November 2022)

Account Manager Tips

Here are the book recommendations for November 2022. A much-needed "people skills" primer and master class in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? Instead, the ability to communicate well is often the most important precursor to success in the workplace.

B2B 130
article thumbnail

B2B Book Club Selection (July 2022)

Account Manager Tips

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Here's are the selections for July 2022, and a sample from last month's winner, Elite Sales Strategies by Anthony Iannarino. Table of Contents.

B2B 130
article thumbnail

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Profit growth. Creative communication in “difficult” situations. Her firm’s used an internal communications initiative involving an annual photo competition to encourage the creation and sharing of images from all members of staff. Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA (kimtasso.com) March 2022.

Marketing 130
article thumbnail

The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. See also: Internal communication – Why, how and what (kimtasso.com).

article thumbnail

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130
article thumbnail

Zigging When They Zag: The Potential of Traditional Marketing Communication

Strategic Communications

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. Kathy Bennett is CEO and founder of Bennett Packaging , a company with a focus on the physical. and 2.9%, respectively.”

article thumbnail

How to Beat Your Email Competition in 2022

Customer Think

It’s in vogue with every kind of organization, from businesses to non-profits. That’s because emails have an ability to instantly communicate with a targeted audience. Source: Freepik Email marketing is widespread. For brands and companies, this can create awareness and sales, but only if you follow a strategy.