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5 Reasons Why CRM Should Matter to Sales

The Center for Sales Strategy

For as long as there have been Customer Relationship Management (CRM) tools in existence, salespeople have been suspicious of management’s motive for insisting their sales teams use the software.

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Account Management Guide – Defend and Grow Revenue

Upland

Here’s where having a sales account management strategy becomes indispensable. Traditionally, account management has often been seen as a post-sales role. There are plenty of sellers out there waiting for the slightest chance to jump in and take your hard-earned relationships away from you. How do we know this?

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The 6 Best Outlook CRMs for Seamless Office 365 Integration

Nutshell

That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams. An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

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The 8 best CRMs for marketing

Nutshell

Table of Contents What is CRM? What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is CRM? What are the three types of CRM?

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. The advice comes from Modern Sales Foundations , a course that was developed based on over 16+ years of top sales performer analysis, modernized for working with today’s buyers.

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8 Best Landing Page Builders for Your Business

Nutshell

And which one should you use? What should a landing page builder include? For that reason, it’s also typically cheaper. What should a landing page builder include? A landing page builder is a tool that helps you create landing pages for your paid ads and emails. To learn more detailed info, keep reading!