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Red Star Kim
AUGUST 24, 2023
So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. About the author Christopher Stoakes was originally a lawyer. Overview of “All you need to know about commercial awareness” This is an ideal book for those entering the world of work. And he has taught on MBA courses.
The Center for Sales Strategy
FEBRUARY 21, 2024
Brace yourself because I'm about to tell you why your meticulously crafted pitches about features and benefits are falling on deaf ears. Here is a truth bomb that might just revolutionize your sales strategy. Yes, you heard that right. It is time to shift gears and move beyond the traditional features and benefits spiel.
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CMOE
MARCH 25, 2024
By sharing feedback in the moment, you are connecting the feedback directly to a current event rather than making a vague comment about something you’ve seen in the past. Involve the Other Person Corrective feedback is about helping the other person improve, so they need to be actively involved in the discussion.
Customer Think
MARCH 26, 2024
Earlier this week, Marketing Charts shared the results of a study conducted by Qualtrics XM Institute that looked at whether or not customers shared feedback about their experiences – and with whom or how they shared that feedback.
Advertiser: ZoomInfo
Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Account Manager Tips
OCTOBER 21, 2021
7 Reasons Why Clients Ghost You (and What to Do About It) When clients don't return your calls or messages, it can feel like they're ghosting you. The good news is their silence usually isn't about you. Let’s look at seven reasons why you might be ghosted by clients (and what to do about it). But what can you do about it?
The Center for Sales Strategy
FEBRUARY 21, 2024
What can you do about it? Traditional prospecting approaches like cold calling have become less and less effective over the years. Decision makers simply don't answer unsolicited sales calls like they used to.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.
Advertiser: ZoomInfo
Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe. Wasteful technology and service spending.
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. In recent years, cold calling has become synonymous with rejection and failure.
Advertiser: ZoomInfo
Generally curious about the CI space? Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start?
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
You'll learn more about: Trending supply chain tech investments to consider. In this webinar, you’ll gain actionable insights from Olivia Montgomery as she walks us through Capterra’s extensive research on how businesses - notably SMBs - are addressing supply chain challenges in 2023. Forecasting techniques to manage inventory.
Speaker: Hannah Testani, CEO of Intelligent Audit
Hannah Testani will teach us more about: How technology will transform and digitize the supply chain and what impacts we’ll see going forward. The digital transformation of supply chains has already begun, so join us for this exclusive webinar to learn how to improve your company’s bottom line and, ultimately, your end customer experience.
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