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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals. Or, it might be overall profitability for a specific product line.

Sales 258
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The trouble with account managers

Account Management Skills

Clients want account managers to: Understand their goals, problems and world to be able to “walk in their shoes” and bring relevant solutions Take an interest in their product, company, business, market and customer so they can be more consultative Have a unique, critical perspective.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

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Why Your Sales Teams Can’t Cross-sell

Openview

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. By working with stakeholders across your organization, this recalibration will lead to more sales and profits.

Sales 76
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Account Management vs Customer Success Explained

Arpedio

Defining Account Management At its core, account management is the professional process focused on maintaining and expanding relationships with existing company clients. The amalgamation of account management and customer success shapes a customer-centric culture that resonates throughout the organization.