ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. Are you moving to account management from a different profession?

Account Management 130

Account Management Management Key Account Management Stakeholders 130

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. Agility and Adaptability: A digital mindset creates an agile and adaptable approach to Key Account Management.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s account manager play then?

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

NOVEMBER 25, 2022

Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. This isn't going to be audited by a team of forensic accountants.

Account Planning 246

Account Planning Key Account Management Account Management Brainstorming 246

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. Performance Monitoring Tracking and measuring the success of the account plan against key performance metrics to ensure continuous improvement and accountability.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. Performance Monitoring Tracking and measuring the success of the account plan against key performance metrics to ensure continuous improvement and accountability.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Arpedio

FEBRUARY 2, 2024

When these departments align their efforts towards a common set of accounts, communication becomes more streamlined, leading to a cohesive and unified customer experience. This collaborative approach ensures that everyone is on the same page, working towards the shared goal of customer satisfaction. Superior together.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Account Manager Tips

JULY 6, 2022

Challenge traditional supplier-customer relationships - build partnerships and contribute resources through relationships. Constructive customer participation. Create a seamless, frictionless customer experience. You can work with your stakeholders in real time to unlock conversations, insights and ideas.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Flevy

JULY 6, 2022

By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM solutions are employed to gain new customers, develop existing and future prospects, and enhance enterprise accounts.

Marketing 109

Marketing Account Management Facilitation CRM 109

SmartKarrot

SEPTEMBER 12, 2022

Every company hires an account manager, especially in SaaS. The account manager is one who needs to be responsible for the everyday management of the customer’s account and business with the company. Since we know an account manager is a vital role, how relevant and important is the role in 2023?

Account Management 10

Account Management Management Stakeholders Negotiation 10

Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Our customers are changing even faster.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

OCTOBER 21, 2021

Using new technology to improve old processes will not suddenly transform the way your teams deliver a great customer experience at scale. Transformation occurs when leaders shift their attention away from internal technology, products, departments, or processes towards their customers. VP of Customer Success, ARPEDIO.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

Using new technology to improve old processes will not suddenly transform the way your teams deliver a great customer experience at scale. Transformation occurs when leaders shift their attention away from internal technology, products, departments, or processes towards their customers. VP of Customer Success, Arpedio.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Upland

JANUARY 29, 2024

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Happier customers: Landing new deals isn’t the only incentive.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Arpedio

APRIL 11, 2024

This improves customer experience, captures leads 24/7, and automates routine tasks for sales representatives. Personalization Engines : AI-driven personalization engines analyze customer data to deliver tailored recommendations, content, and offers.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

Arpedio

JUNE 2, 2023

Think of it this way: An Account Plan is like your strategic playbook for ensuring your top clients have an amazing experience throughout their journey with you. It’s a guide that combines sales and account management best practices with practical tactics that your sales reps and account managers can use.

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

ProlifIQ

FEBRUARY 8, 2023

It’s a chance to get everybody in the same room to understand which customers have the most lucrative upsell opportunities, and which are at risk of retention, or churn. What is Customer Success? How does it define the Customer Experience? The customer success manager is (obviously) responsible for customer success.

Account Planning 52

Account Planning CRM Customer Success Decision-making 52

Arpedio

MAY 26, 2023

In today’s interconnected business landscape, effective relationship management is a critical factor in achieving sustainable success. Relationship management is a fundamental concept that encompasses the strategies, practices, and techniques employed to cultivate and nurture connections with various stakeholders. Let's talk!

Management 52

Management Stakeholders Prioritization Software 52

Arpedio

APRIL 30, 2024

By customizing your offerings and interactions based on individual customer preferences, you can enhance their experience and build stronger relationships. Delivering exceptional customer experiences Finally, delivering exceptional customer experiences is the cornerstone of a customer-centric approach.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Hubspot Sales

APRIL 5, 2023

Account managers work closely with customers to make sure they have a good experience and get the help they need. The average salary for an account manager is roughly $53,000 a year. This executive position supervises sales managers to ensure company-wide sales trainings are executed.

Software 115

Software Software Sales Meetings 115

KAMCast

JANUARY 21, 2021

IN THIS EPISODE: How many of your Key Account contacts have a story to tell about their (customer) experience of you? I am rather referring to the kind of story that arises only from a truly REMARKABLE customer experience. If you haven’t heard Jay Baer speak yet, you are in for a treat.

Customer Experience 52

Customer Experience Internet Advertising Stakeholders 52

Louise Collins Associates

MARCH 29, 2018

Why is this relevant to Key Account Management (KAM)? In the pharmaceutical and medical device sectors the current trends are patient centricity and customer experience. (Of Of course, these concepts are transferrable into multiple sectors, if you replace the word patient with customer).

Healthcare 52

Healthcare Key Account Management Stakeholders Customer Experience 52

Arpedio

MAY 23, 2023

Enhances Customer Relationships : Sales coaching can also help to build better relationships with customers. By investing in sales coaching, companies can improve sales performance, efficiency, customer relationships, team collaboration, and retain top sales talent, leading to increased revenue and business success. Let's talk!

Sales 52

Sales Account Management Stakeholders CRM 52

Yesler

OCTOBER 23, 2019

Living in the B2B customer advocacy world, specifically for technology companies, advocacy has a more complicated dimension because of the considered way that businesses approach investments in new technologies. Business decisions, especially those that involve a lot of stakeholders and a lot of opinions, require a healthy skepticism.

Decision-making 64

Decision-making Stakeholders Customer Experience Account Management 64

Hubspot Sales

APRIL 27, 2023

Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales Account Manager After the AE closes a deal, a post-sales account manager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.

Sales 105

Sales Account Management Communication Sales Management 105

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. If a key account stakeholder isn’t happy with your performance, the search for a replacement is relatively simple.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

DemandFarm

MAY 12, 2023

This is done by integrating proven sales methodologies with strong stakeholder management to enable faster deal closures. Customer Success platforms like ChurnZero ensures subscription -based business can reduce customer churn and increase revenue by providing data-driven insights.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

ProlifIQ

AUGUST 17, 2023

Nurturing Relationships for Long-Term Loyalty: Customer loyalty is a cornerstone of the land and expand strategy. Building strong relationships through personalized interactions, proactive customer support, and attentive account management fosters loyalty, reducing the risk of churn and increasing the likelihood of expansion.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SBI

JULY 15, 2021

Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. This requires collaboration and a well-documented account plan. . Account Visibility = Agility. This also provides a better customer experience.

Procurement 57

Procurement Account Planning Sales Stakeholders 57

Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? Whether it is at an individual stakeholder level, or at a broader account level, behavioural change is what we are trying to achieve. The world expects more accountability, particularly when dealing with the emotive subject of healthcare.

Key Account Management 52

Key Account Management Stakeholders Healthcare Account Management 52

Arpedio

JANUARY 4, 2024

As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively. Account mapping enhances marketing alignment by providing a shared view of an account, harmonizing messaging and tactics across departments.

B2B 52

B2B Sales Decision-making CRM 52