Jermaine Edwards

APRIL 29, 2020

What if leadership was what we really needed in key account management today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. We created new opportunities, maintained profitability and formed new partnerships. The ability to….

Key Account Management 130

Key Account Management Account Management Management Leadership 130

The Chapman Group

DECEMBER 8, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 133

Account Management Management Value Proposition Account Planning 133

KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Sales Outcomes

FEBRUARY 13, 2023

Account Managers often struggle to grow and retain revenue, particularly during economic uncertainty. Here are four common mistakes that contribute to customer churn and prevent realizing the full potential of account relationships. That helps the account manager shift from the vendor’s status to a trusted advisor.

Account Management 52

Account Management B2B Management Account Planning 52

The Chapman Group

AUGUST 23, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 78

Account Management Management Value Proposition Account Planning 78

MTD Sales Training

DECEMBER 2, 2019

This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Being a successful account manager means more than knowing your customers, being proactive and quickly responding to queries. Key Account Management Top Tips.

Key Account Management 80

Key Account Management Account Management Management Suppliers 80

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Red Star Kim

FEBRUARY 1, 2024

Strategic adoption of AI With regards to AI, I was really impressed by a webinar I attended last year in the not-for-profit sector. CMOs are positive about the role of Gen AI for marketing and BD But 43% do not think they are well-positioned to take advantage of the opportunities it presents.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. ARPEDIO is one of the Global Technology Partners of SAMA).

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Account Management Skills

MAY 20, 2024

Why the account manager ‘permission line’ is stopping growth When agency owners seek training for their account managers, they typically want to fix their team’s lack of ability to deliver good client service.

Account Growth 52

Account Growth Account Management Client Relationships Profitability 52

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Janek Performance Group: Account Planning

JULY 13, 2021

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. What is Strategic Account Management? Hence, the best strategic account manager is not necessarily your best sales rep (we’ll talk more about that later).

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52

Red Star Kim

NOVEMBER 1, 2023

Processes and skills for managing opportunities and pipelines can be lacking. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

JANUARY 16, 2023

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Nearly two-third of firms (63%) place this among their top three management priorities. Increase profile through thought leadership. Creating thought leadership and insight campaigns.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Account Management Skills

FEBRUARY 22, 2021

?. Paul Kirkley has spent his entire career in agency account management. How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role. * How to lead, inspire and set the account management team up for success. *

Account Management 52

Account Management Management Banking Meetings 52

Account Management Skills

NOVEMBER 21, 2022

He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? I hadn’t really been trained professionally as an account manager. And then finally, it’s client profitability. Beth 09:22.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? Pricing by the hour isn’t very profitable (according to Campaign , advertising agency average profit margins went from 30% in the 1960s to 9% in 2018).

Account Management 40

Account Management Profitability Account Growth Procurement 40

Mike Kunkle

NOVEMBER 21, 2023

The Current State Situation Historically, due to being in a mature vertical where you have serviced many customers for many years, with upgrades, maintenance, services, and expansions, you have focused on territory management and account management and experienced reasonable growth in your industry.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Red Star Kim

OCTOBER 16, 2023

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. This post adds to the learning resources from the session.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Brooks Group

MARCH 6, 2024

Big goals such as doubling profit in a year happen incrementally. Sales Effectiveness Goal: Retain and Expand Existing Accounts For B2B sales organizations, account management is a critical area to measure sales effectiveness. It is also far more profitable to retain existing customers than to find new ones.

Organization 85

Organization Account Management Sales Sales Training 85

Upland

JANUARY 29, 2024

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Successful account planning also leads to satisfied and loyal customers.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

SmartKarrot

SEPTEMBER 12, 2022

Every company hires an account manager, especially in SaaS. The account manager is one who needs to be responsible for the everyday management of the customer’s account and business with the company. Since we know an account manager is a vital role, how relevant and important is the role in 2023?

Account Management 10

Account Management Management Stakeholders Negotiation 10

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts. Not all customers are made equal.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

Deep Insight

AUGUST 16, 2021

Elephant hunting is difficult to do, but very profitable if you’re successful. Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Hubspot Sales

APRIL 27, 2023

Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales Account Manager After the AE closes a deal, a post-sales account manager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.

Sales 109

Sales Account Management Communication Sales Management 109

Deep Insight

DECEMBER 1, 2022

Is Net Revenue Retention (NRR) a good predictor of profitable growth? Kainos is a high growth, high profit company precisely because its NRR figures are so strong. Kainos is certainly ‘Best in Class’ and is a role model for any company trying to achieve above-average revenue and profit growth. What drives it? If not, what is?

Profitability 52

Profitability Procurement B2B Digital Transformation 52

Red Star Kim

DECEMBER 5, 2023

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. Strategic account management’s primary premise is to start small and expand over time.

Account Management 10

Account Management Management Key Account Management Decision-making 10

Gordian Business

JULY 23, 2019

Everything written about managing major accounts strategically has one theme: it’s not a marketing or sales campaign, it’s a leadership initiative driven by the C-Suite. The overarching key to long-term success is how well the organisation changes to manage strategic accounts differently.

Management 52

Management Account Management Leadership Account Planning 52

Account Management Skills

MARCH 20, 2023

On this episode, we’re talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. So a very warm welcome Kate and Kio.

Digitalization 52

Digitalization Account Management Decision-making Management 52