article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. 5 General management skills.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account Planning: Building for Long-Term Revenue

Upland

How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Revenue growth: Ultimately, account planning means growth.

article thumbnail

#011 Great Answers to Tough Questions, with Michael Dodd

KAMCast

How do the account managers in your business cope under the mounting pressure of a difficult and challenging question? i.e. the one that you are secretly hoping (before you walk into THAT meeting)…that the customer won’t ask you? As a business leader, you will have undoubtedly faced some really tough questions over the years.

article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Shareholders and board/directors value growth, costs, profit and cashflow. Maintain (or restore) confidence.

Suppliers 246
article thumbnail

#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

What are the levels of motivation across your account managers and sales team? It’s long been acknowledged that happy and engaged teams lead to happy and engaged customers which ultimately create happy and engaged shareholders. Are your new business teams ALIGNED with your Account Managers? How ENGAGED are they?