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Why Key Account Management Should Be a Priority

ProlifIQ

This is typically done through something called key account management. What is Key Account Management (KAM)? Key Account Management is a strategic approach to managing a company’s relationships with its most valuable customers. Which is precisely the job of a sales VP or manager.

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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips ยท 1. Sales training and enablement is focused on the sales team, not the leaders.

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Sales Project Management: What It Is & 5 of Its Key Benefits

Hubspot Sales

Sales orgs stand to gain a lot from incorporating project management principles into their operations. While sales project management is loosely defined and often overlooked, sales leadership should at least consider folding the core tenets behind it into their broader objectives and sales reps' day-to-days.

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Account Planning Template

ProlifIQ

Sales Account Planning Template An account planning template is a tool that can be used by B2B sales teams to streamline their account planning process. A good account planning template provides a framework for organizing information and developing a strategic plan for each key account.

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Change Inhibitors In Sales Transformations

Sales Outcomes

To that end, changes in sales manager behavior must come first; however, front-line sales managers live in a hectic environment – pressures from leadership, their teams, and other functions such as marketing, sales operations, HR, etc.

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Selling in a downturn โ€“ Are your teams being trained with the proper tools for the job?

Mercuri International

In terms of investing in specific training topics, the top three topics that respondents viewed as โ€˜very importantโ€™ when taking an overview of all industries were, in order: Value based selling Winning new customers / lead management Sales leadership. Remote selling and remote leadership came in a close 4th and 5th.

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Setting Sales Goals โ€“ and reaching them

Arpedio

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.