Hubspot Sales

JULY 1, 2019

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? An account-based model treats every account like a market of one. Read on for a deep dive into account-based sales. What Is Account-Based Selling? 1) Who are our customers?

Stakeholders 84

Stakeholders Sales Finance Decision-making 84

Deep Insight

AUGUST 16, 2021

‘Hunting elephants’ is a term used by sales people to describe the targeting of very large clients. The message from this blog? Whale Hunting with Global Accounts. The author is Barbara Weaver Smith , but the book itself has contributions from 14 different experts in global sales. Forget elephants; hunt whales instead.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Hubspot Sales

MAY 19, 2020

Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. This strategy is often called, "logo acquisition.".

Decision-making 116

Decision-making Management Acquisition Value Proposition 116

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Back to blog. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry.

Account Management 52

Account Management Management Key Account Management B2B 52

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. How does sales enablement currently manage this data? Does it become overwhelming for the sales team?

Account Management 52

Account Management Digitalization Management Account Planning 52

DemandFarm

APRIL 26, 2023

They are also responsible for identifying new opportunities for growth and working closely with internal teams to develop strategies that drive revenue growth. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. DEMONSTRATE YOUR ABILITY TO PIVOT.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Revegy

JULY 17, 2018

Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. In this blog series, you will learn how to build the key elements for your best account plan ever. With this, you can figure out who matters and the routes to power.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SBI

MAY 8, 2012

Tweet Spring cleaning to rejuvenate sales. If you find a renewed sense of purpose emerging from the all-too-long winter months, here are several tools you’ll surely want to consider for rejuvenating your sales life. How can you alter, or refocus your sales plan accordingly to optimize your efforts? Spring is here.

Account Strategy 33

Account Strategy Sales Finance Communication 33

Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Back to blog. What Is Account Planning? Strategic Account Planning. What Should a Key Account Plan Include? How to Do Account Planning? Benefits of Sales Account Planning.

Account Planning 52

Account Planning Account Development Management Account Management 52

Jermaine Edwards

JUNE 29, 2020

At the beginning of your relationship, your particular contact has the role of a VP of sales, or VP of marketing. If you’d like a summary and PDF exercises for this blog check out this video in the mastery channel which covers all five areas. Let’s just take an example. Now you might think, “Hey, that’s great.

Communication 130

Communication Decision-making Finance Key Account Management 130

Red Star Kim

JUNE 7, 2023

Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). And then concentrate strategy on improving and differentiating the experience and proposition through those segments.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

DemandFarm

MAY 12, 2023

By adopting a strategic approach, they hoped WorldWideTech would be able to build stronger customer relationships, increase sales, and ultimately strengthen their business. Global Account Management (GAM) is a strategic approach to managing and nurturing relationships with key customers across multiple international markets.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Jermaine Edwards

APRIL 3, 2020

You can get more specific details on effective decision making in this blog article. That is the advantage they wanted and if they didn’t achieve it they would quickly see continuing downward sales and customers. Evaluate what you don’t see e.g. dangers or risks. Design the proactive action plan. The answer was trialing devices.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

DemandFarm

JULY 20, 2023

Powering Progress: The 30-60-90-Day Blueprint for Key Account Excellence The 30-60-90-Day Blueprint: Your Path to Key Account Success Your Guide to Key Account Excellence. In the world of B2B sales, success is all about relationships. The most important of these relationships is with your key accounts.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

AchieveIt

OCTOBER 17, 2023

Organizations tend to perceive accountability as elusive, especially if they lack formal processes for the management of teams and individuals. An accountability system ensures the success of strategic objectives and instills a sense of trust that everyone is responsible to one another.

Leadership 52

Leadership Communication Stakeholders Organization 52

SmartKarrot

MAY 10, 2021

Lead account strategy in generating and developing business growth opportunities, working collaboratively with leaders, and Product. Create product artifacts (Videos, FAQs, Blog Posts, etc) to accelerate best practice sharing and drive user engagement. Influence long-term strategic direction and serve as a business partner.

Customer Success 10

Customer Success Onboarding Negotiation Account Strategy 10