Account Strategy Communication Leadership Organization 
Strategic Account Management Association
OCTOBER 26, 2021
In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.
ProlifIQ
NOVEMBER 9, 2022
According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.
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Cosawi
DECEMBER 28, 2021
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.
ClearPoint Strategy
FEBRUARY 11, 2022
If you want to improve performance in your organization, it all starts with strategy. Strategic objectives are vital to the success of your organization’s future. But, unfortunately, many organizations (nine out of 10 by some estimates) hold strategy review meetings and then fail to execute.
AchieveIt
JULY 13, 2023
On the premiere episode of The Strategy Gap, we spoke with Candice Williams , Strategy Manager at the Development Bank of Jamaica who dived into her hands-on experience in designing and successfully implementing organizational strategies. Then, once approved, the strategy disappeared.
Hubspot Sales
MARCH 18, 2019
As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. How to Identify Key Accounts.
Clarity Engagement Solutions
APRIL 26, 2021
And the need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholders, has been a nagging factor for every pharma commercial organization.
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