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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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Mergers and Acquisition Series Part 1: Role Definition and Alignment

SalesGlobe

In this series we will address some of the biggest challenges that sales faces in the midst of M&A from leadership to the frontline. We’ll kick this series off with some basics including the biggest challenges facing the sales organization from leadership to the frontline. Role Definition and Alignment Across the Organizations.

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How Sales VPs Can Thrive During an Acquisition

SBI Growth

At the level of VP Sales, you need to evaluate your future within this change. In this blog, I’ll help you evaluate your future with your company post-acquisition. Then you’ll be able to make the best decision for your own career. History can also give you a great indication of how the acquisition will go.

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Sales Pipeline vs. Sales Funnel: Key Differences

Arpedio

Understanding the difference between a sales pipeline and a sales funnel is crucial for effectively managing and optimizing your sales process. While both are essential components of a successful sales strategy, they serve distinct purposes and have significant differences in how they operate. What is a Sales Pipeline?

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Inbound Sales vs. Outbound Sales: Tactics Compared

Arpedio

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. Inbound sales involves drawing potential customers in through targeted marketing campaigns and personalized interactions, with a focus on building long-term relationships.