Remove Acquisition Remove Media Remove Meetings Remove Value Proposition
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Develop Employer Value Propositions (EVPs). Closing thoughts.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. 67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

By identifying and addressing the customer’s decision criteria, sales professionals can tailor their approach to meet the customer’s needs and preferences. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Helpful for competitor analysis.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. And we touched on ideas to integrate vertically and horizontally through the value chain. Meet with BDs to talk through their strategies. Delegate key takeaways and actions.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Increases CLV (Customer Lifetime Value) and assures consistent flow of revenue. Impacts revenue, brand equity, brand positioning and overall value proposition. Builds an environment for sustainable growth.

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". No doubt, the sales team is already expertly educating the buying committee over email, in meetings, and on the phone. By deploying marketing (e.g. By deploying marketing (e.g.