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Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. This makes it the fastest growing app ever. The impact of artificial intelligence on B2B marketing is undeniable, presenting a wealth of opportunities for growth and innovation.

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Artificial Intelligence vs Business Intelligence – What is really self-service business analytics?

QYMATIX

Idoine, Research Director at Gartner: “The trend of digitalization is driving the demand for analysis in all areas of modern business and administration.”. Not only large companies and big players, but also more and more SMEs have recognised the value of data analysis: Data-supported decisions to achieve corporate goals.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. Make your content stand out. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Some provide a fast edit.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. There was also much debate about the use of artificial intelligence (AI).

Marketing 130
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Persuasive writing checklist

Red Star Kim

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Develop empathy. Conduct an interview?

Media 130
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What Is Revenue Intelligence? An All-Encompassing Guide

Nutshell

As artificial intelligence (AI) takes a more prevalent role in today’s world, you’ll find more opportunities to integrate this technology into your business strategy. Revenue intelligence is one way you can use AI to help improve your business’s growth. Why use revenue intelligence?

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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).