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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Decades ago, the thought of creating a profitable business was a distant dream. Now with the internet, the possibility of digital entrepreneurship is open to everyone. If you want to fully take advantage of digital entrepreneurship, then strap in. What is digital entrepreneurship? That’s especially true in retail.

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5 Pitfalls of Rapid Growth and How to Avoid Them

CMOE

While some businesses manage to transition from niche to mainstream by scaling with ease, others struggle to maintain their identity and high standards of customer service—and eventually, their profits. Only with a good understanding of all these aspects can a business owner get a true picture of the profit and value of the business.

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The Ultimate Guide to a Career in Sales

Hubspot Sales

In an increasingly digital world, inside salespeople are the go-to for prospecting, nurturing, and converting leads remotely. You may also need to collaborate with the marketing team to manage personalized materials or advertising for leads, so a background in cross-functional collaboration is helpful for landing a job. Sales Engineer.

Finance 110
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Why 98% of online ads don’t work – and what to do about it, with Martin Lucas

Account Management Skills

How he is now helping global FMCG brands increase certainty in their marketing spend and save on average 18-21% of their advertising, increasing their profit margins by 3-21% and achieving 70-120% above industry average for open rates and click through rates. We spent six months hacking the Facebook advertising system.

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Book review – Managing Brands

Red Star Kim

Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars. In professional services there is only Accenture at 31 (which has grown 15%). There are also own-label brands.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Before I dive into the questions about M&A, you said that you were commercial finance at WPP and worked with a lot of account managers.