Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. After identifying her ideal customer profile, which was mainly procurement managers at heavy engineering companies, Oakley and his team attended exhibitions to build a list of leads.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

Account Management Skills

MAY 22, 2023

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

QYMATIX

APRIL 19, 2022

The digital transformation does not stop at medium-sized wholesalers either. In concrete terms, this involves the digitalisation of procurement, production and distribution processes — a unique challenge for retail companies. KPIs in the Area of Procurement and Warehousing. Here, KPIs or key figures are fundamental.

Artificial Intelligence 52

Artificial Intelligence Retail Procurement B2B 52

PandaDoc

NOVEMBER 25, 2022

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. Customers are better prepared. Refocusing away from the old criteria.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

Account Management Skills

APRIL 3, 2023

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. Would you mind, you have such an interesting background Roy, We have obviously had a pre chat and you explained to me that you are a creative director and you were a digital strategist.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. So advertisers have already seen a huge drop in performance of Meta, and that’s across Facebook and Instagram.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

AUGUST 7, 2023

Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work. They could be digital or creative. Sharon is the owner of IP and marketing law firm Toerek Law and the host of the Innovation Agency Podcast.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52