Red Star Kim

SEPTEMBER 26, 2023

Sometimes M&BD projects – such as thought leadership campaigns and data infrastructure projects are managed by these teams rather than the M&BD function. I usually consult with the leadership team and a representative sample of fee-earners who use the services as well as the M&BD team members. Two themes constantly emerge.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 7, 2023

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

AUGUST 31, 2023

There are case studies of thought leadership, branding, pricing and strategy. Mazars C-suite barometer 2023 – Mazars – United Kingdom Although not specific to professional services, there was a helpful article on unlocking thought leadership through great interviews in June – with insights from former FT and Times writers.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

MARCH 30, 2023

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Why is the Managing Partners’ Forum Leadership Development programme different?

Leadership 130

Leadership Emotional Intelligence Digital Transformation Management 130

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. The article states “ leading professional-services firms are considered the gold standard for operating as one-firm firms. 1 firm in Ireland.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

JUNE 1, 2023

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. Porter also argued that there were only a few generic competitive strategies – either differentiation or cost leadership and either broad or focused market choices.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Please let me know if you have anything to contribute (on an anonymous basis if necessary).

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

AUGUST 18, 2022

Some firms extend their leadership and management programmes and coaching training opportunities to M&BD people. Although you can tap into mentoring resources outside your organisation – for example PM Forum Mentor Match. PM Forum Career guidance articles. Many firms operate mentoring programmes.

Marketing 130

Marketing Digitalization Investors B2C 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

NOVEMBER 22, 2022

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. This article reviews a few simple creativity techniques that have been successfully used in this area: From consternation to collaboration: Using creativity to turn problems into opportunities in client service.

Brainstorming 130

Brainstorming Innovation Client Relationships Marketing 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

DECEMBER 9, 2022

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. Related articles: Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com) Bidwells.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Red Star Kim

JUNE 20, 2022

She ran management development and leadership programmes at the BBC before founding a leading coaching consultancy. Coaching models – book review of Stephen Gibson’s book (kimtasso.com) Other useful and popular coaching books are listed at the end of this article. Articles on coaching skills. About the author.

Client Relationships 130

Client Relationships Facilitation Brainstorming Meetings 130