blog-category open-innovation 
Strategic Account Management Association
APRIL 22, 2021
Servitization is a term used to describe a journey of transformation, specifically: the innovation of an organization’s capabilities and processes to better create mutual value through a shift from selling products to selling product-service systems that deliver a desirable outcome for the customer. What is servitization?
Mercuri International
SEPTEMBER 8, 2023
In this blog post, we will delve into the broader AI domain, its implications for B2B marketers, and the challenges that come with harnessing its power responsibly. Nowadays, most AI solutions fall under the category of “narrow AI,” which specializes in solving particular problems and tasks.
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SuperOffice
JULY 5, 2022
You can attract your audience by sharing insights, knowledge and expertise on your website, social profiles and blog - helping you increase awareness in search engines and social media platforms. But rather than try to narrow down a specific channel, let’s talk categories. NPS ) and customer loyalty programs. Owned media.
Apptivo
APRIL 8, 2022
A lead that shows more activity and involvement should be in the call priority compared to the one that hasn’t opened the email. The content can take any form, say blogs, infographics, videos, images,case studies, webinar and whitepapers. Outbound lead generation includes blogging,SEO, social media, PPC.
Nutshell
NOVEMBER 25, 2020
Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. Marketing emails can also map to various tactical goals , like landing attendees for an event, driving blog traffic, promoting a content download, and more.
Nutshell
AUGUST 21, 2020
The SaaS space is filled with a constant influx of new companies trying to innovate and challenge the industry leaders. Creating content—everything from long-form blog articles to explainer videos to downloadable resources to weekly newsletters—draws in free traffic to your website and steadily adds email addresses to your marketing list.
MTD Sales Training
NOVEMBER 24, 2016
What is it, then, that makes businesses open their inner sanctum to you and your company, allowing you to build relationships and contacts that are gold-dust to you, leaving competitors in your wake? You need to continually find new and innovative questions to ask and ways to ask them. Happy Selling! Sean McPheat. Managing Director.
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