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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. First, my internal cross-functional team and I worked strategically to align and collaborate with the customer leadership around project goals and a process for the customer to achieve those goals. health system.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Enjoy reading! I mean that.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. The firm has grown client mandates and its contract lawyer base.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. At launch, the GAM program was proposed by senior leadership and sponsored by our Board of Directors. The post Lessons from a Winning Global Account Management (GAM) Program appeared first on Strategic Account Management Association blog.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

A follow-up study SAMA conducted a year later showed a shift in top customer expectations, including: Thought leadership on real-time challenges Pricing flexibility and creativity Process automation Longer payment terms and return policies Effectiveness in hybrid working environments.

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Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

Brainstorming in a favourite option (see Creativity 3 – Update on brainstorming techniques – Kim Tasso ) to crowd-source ideas and these techniques can boost their effectiveness. Review the solutions list and brainstorm concrete solutions. Creativity 3 – Update on brainstorming techniques – Kim Tasso.