Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Sentiment and outlook are down year-on-year.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Brooks Group

MARCH 28, 2024

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. How much impact does your product or service have on your customers’ profitability, revenue, or cash flow? Senior decision maker titles also vary by industry.

Decision-making 71

Decision-making Logistics Supply Chain Suppliers 71

Brooks Group

MAY 9, 2024

Call reviews can be a powerful coaching tool when done constructively. What impact have these had on your profits/morale/success? What do you like most about your current supplier? What are some of the major challenges within your business in the past 12 months? What kind of time frame are you working within?

Sales 52

Sales Decision-making Sales Training Facilitation 52

SuperOffice

JULY 5, 2022

Impatient (80% of B2B buyers have switched suppliers at least once within a 24-month period). Retention marketing is the activity an organization uses to increase the likelihood of a customer renewing their subscription, while focusing on increasing the profitability of each customer through expansion and upselling. Owned media.

B2B 129

B2B Marketing Acquisition Media 129

Apptivo

MAY 2, 2023

The supplier is bound under this contract to offer maintenance and repair services to the client as needed, and the client pays a fixed charge for these services. This positive reputation helps the company stand out in a crowded market, which leads to increased profitability. What is an Annual Maintenance Contract?

CRM 52

CRM Finance Suppliers Profitability 52

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Cosawi

FEBRUARY 27, 2023

This approach is typified by the marketing-led, sales-enabled construct, which was born out of the time-worn approach of “pull, push” strategies whereby companies simultaneously push their brand in front of an audience to build awareness and pull potentially interested customers into their pipeline. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52