Strategic Account Management Association
AUGUST 24, 2021
This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. The future is now.
Customer Think
AUGUST 25, 2023
The need to drive customer loyalty through digital interactions has never been higher. Executives surveyed by McKinsey on average expect digital revenues from e-commerce to represent 31% of total sales by 2024—up from 20% in 2022.
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Showpad
DECEMBER 5, 2021
In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. . How do you think about sales and marketing today? .
DemandFarm
AUGUST 11, 2023
The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience. The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers.
Planview
JUNE 11, 2024
The landscape of digital transformation and technology management is undergoing a significant transition as enterprises transition from project-based to product-based management driven by customer-centricity, cost optimization, and cultural shift. This approach ultimately leads to better ROI and reduced waste.
Strategic Account Management Association
APRIL 5, 2021
For the CXO, they care about three categories of value: value to their customers, value to their firm and value to themselves. “So, So, Jacques, how do You define value?”. Both the CXO and salesperson will have their own definitions of value. Beware: This is not a one-size-fits-all exercise.
Customer Think
APRIL 29, 2021
The post Thinking About “Rev-Ops” first appeared on Partners in EXCELLENCE Blog -- Making A Difference. Value Prop Aligned With What The Customer Values? Related Posts: "We Really Don't Care About Revenue" Sales People Need To Pay Their Way! Chief Revenue Officer? Should Marketing Be Measured On Revenue?
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