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What is a value proposition? Definition + examples

Insightly

Your company, product, customer, and price point all contribute to your value proposition. Your value prop details the exact usefulness that your product provides. Value proposition definition. Corporate Finance Institute). A value proposition is what you do, and how you do it. . Here’s why.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Effective communication and value proposition alignment are key to overcoming this challenge. Customize Your Approach Tailor your messaging and value proposition to resonate with the specific needs and priorities of each committee member.

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22 tips on being a persuasive writer in professional services

Red Star Kim

An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

This enables one to “see” the state of the company’s finances. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” The post THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ appeared first on Strategic Account Management Association blog.

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How to define a strong KAM Training Path

KAM With Passion

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. If possible, it should also cover the definition of one or several Account-specific Value Proposition. Fundamentals of Finance and P&L Management (base level). Defining Skills & Competencies.