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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Why is the Managing Partners’ Forum Leadership Development programme different?

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. What are the differences between coaching, mentoring and consulting? The terms (e.g.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130
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What is the buyer’s journey? Definition, stages, and examples

Zendesk

What is the buyer’s journey? Essentially, it’s what a sales funnel looks like from a prospect’s perspective. Essentially, it’s what a sales funnel looks like from a prospect’s perspective. Companies use this concept to learn what challenges their target audience faces in the buying process.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Marketing is about anticipating client needs so understanding how and when to target different sectors and clients remains a priority. Often, a campaign approach will enable the processes to be integrated across different departments, sectors and offices. Former fee-earners with technical product knowledge?

Marketing 130
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Season #1, Episode #55: Building Loyalty In Micro

The Congruity Group

Mark is a highly sought after speaker at airline and loyalty industry events, known for cutting through the noise and delivering content that isn’t seen or spoken about in public forums. Meet Mark Ross-Smith , CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions.