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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. Understanding Procurement Manager Challenges Procurement managers are in a unique position.

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Top Tactics for Selling to a Buying Committee

Brooks Group

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. Their choices directly shape the direction of the procurement process and determine which solutions are selected. They play a crucial role in securing buy-in and consensus among stakeholders.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

From procurement, to executives, to end users and everything in between. Share the load You don't have to be the only one in your organization communicating with key stakeholders. I've created a Telegram channel to keep you updated whenever there's a new podcast, webinar, blog post or YouTube video. Are you on Telegram?

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Benefits of Digital Key Account Management for Large Businesses

DemandFarm

Karthik Nagendra-Chief Marketing Officer had a one-on-one chat with Andrew Collings – Head of Enterprise at Gearset where they discussed the changing landscape of B2B selling and shared insights on how organizations can adapt to this new environment. This provides structure to your organization’s interactions.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Some committees hum; others are more like a ragtag band of misfits. There are so many things wrong with this approach that it’s hard to know where to start.

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The ultimate guide to solution selling

PandaDoc

Nurture a contact within the customer’s organization. Procurement departments are better at determining the company’s needs. Get a person from the client’s company, preferably a stakeholder, who will help you promote your service/product within. Learn the specific customer’s problems by asking open-ended questions.

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5 Keys to Successfully Selling to Fortune 500 Companies

Hubspot Sales

Ask them for introductions to the other stakeholders; forging multiple relationships means you’re less vulnerable if one of your contacts finds a new job, loses influence, or decides to focus on different priorities. You should also ask your champion or main contact for access to Procurement relatively early in the process.