article thumbnail

Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. Understanding Procurement Manager Challenges Procurement managers are in a unique position.

article thumbnail

Top Tactics for Selling to a Buying Committee

Brooks Group

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. Their choices directly shape the direction of the procurement process and determine which solutions are selected. They play a crucial role in securing buy-in and consensus among stakeholders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Alan Gotto, chair of Consultancy Procurement Council. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships. He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”.

article thumbnail

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

article thumbnail

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

article thumbnail

Dealing With The Different Levels Of Stakeholders In The Buying Company

MTD Sales Training

You’ll be well aware of the different levels of stakeholders in the companies you are dealing with. These are often in the procurement division and their sole purpose is to gain the best value for the company. MTD Sales Training | Sales Blog | Image courtesy of Dollarphotoclub. Economic Buyers . Happy Selling! Sean McPheat.

article thumbnail

Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

From procurement, to executives, to end users and everything in between. Share the load You don't have to be the only one in your organization communicating with key stakeholders. I've created a Telegram channel to keep you updated whenever there's a new podcast, webinar, blog post or YouTube video. Are you on Telegram?