Strategic Account Management Association

DECEMBER 3, 2020

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. See what you missed here.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Arpedio

APRIL 13, 2023

Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is Stakeholder Management? What is a stakeholder?

Stakeholders 52

Stakeholders Management Shareholders Suppliers 52

Arpedio

OCTOBER 20, 2023

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.

Stakeholders 52

Stakeholders Account Management Client Relationships Decision-making 52

The Congruity Group

APRIL 20, 2023

2 percent of Apple’s value was contained in its relationships with its stakeholders 80 percent of the market value of Standards and Poors 500 companies comes from intangible assets* Imagine the growth to your bottom line if you increased your focus on your intangible assets by just a mere 10%. percent of that.

Stakeholders 52

Stakeholders Suppliers Government Prioritization 52

Customer Think

SEPTEMBER 21, 2021

How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is often larger than the average salesperson is aware of, let alone in close contact with.Various studies have put the average num.

Stakeholders 81

Stakeholders B2B Sales 81

Strategic Account Management Association

JANUARY 25, 2022

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Clarity Engagement Solutions

DECEMBER 1, 2020

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff. They go straight to the bin.

Healthcare 91

Healthcare Stakeholders Digitalization Organization 91

Clarity Engagement Solutions

DECEMBER 1, 2020

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff. They go straight to the bin.

Healthcare 91

Healthcare Stakeholders Digitalization Organization 91

Strategic Account Management Association

SEPTEMBER 30, 2020

Do what you need in order to understand which stakeholders are involved, who has final approval and what key performance indicators will determine success. Most discovery processes will allow you to create a map or schematic of the key stakeholders, their roles and what they value most. Build relationships along the way.

Suppliers 759

Suppliers Negotiation Stakeholders Account Management 759

Customer Think

MAY 16, 2023

In his 2011 Book, Linchpins, Seth Godin laid out what is essentially an experience improvement formula, or templated recipe, whose five ingredients are culture and purpose, human emotions, brand equity, actionable stakeholder data, and perceived value. As Godin concluded: “When your organization becomes more […]

Stakeholders 59

Stakeholders Organization 59

SalesGlobe

SEPTEMBER 1, 2022

And you do that through a stakeholder analysis. So those are all things that are part of change management, but stakeholder analysis. However, when you talk about the actual activities that are key, so stakeholder analysis and change impacts should come relatively early and throughout the process. Yeah, absolutely. Gail Wright

Management 52

Management Stakeholders Retail Communication 52

Scovel

AUGUST 30, 2021

The two teams begin working together as stakeholders in generating revenue. The post Blogs on content creation appeared first on. One way to bring these two teams together is to focus your efforts on results by giving them joint responsibility for the revenue and not just the individual tasks that define their jobs.

Negotiation 52

Negotiation Meetings Marketing Stakeholders 52

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Delegate poll results Which topic is of most interest?

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Showpad

MAY 12, 2022

In complex selling scenarios, reps use Shared Spaces to house content for all stakeholders on the buying team in one secure, easy-to-navigate, and fully brandable microsite. The post How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series appeared first on Showpad.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

SalesGlobe

DECEMBER 4, 2021

Converting stakeholders to business partners. To start, Sales Operations must guide all parties to stop looking at each other as just stakeholders that are only interested in outcomes impacting them. So, what do stakeholders bring to the table? This is no small feat when the two appear to be on their own distinct paths at times.

Stakeholders 52

Stakeholders Finance Sales Profitability 52

Kainexus

MAY 2, 2024

Digital transformation entails the strategic integration of digital technologies into all facets of a business, fundamentally altering how it operates and delivers value to its stakeholders. In this blog post, we'll delve into the intricacies of digital transformation outcomes, focusing on ROI.

Digital Transformation 74

Digital Transformation Digitalization Artificial Intelligence Internet 74

Showpad

JANUARY 12, 2023

Before introducing a new tool to your existing (and perhaps already overloaded) tech stack, get the right stakeholders involved early on to nail down your sales enablement strategy and processes. Your strategy and vision must be clear to everyone involved — from your executive-level stakeholders to your end users (your sellers).

Digital Transformation 59

Digital Transformation Management Digitalization Sales 59

Red Star Kim

NOVEMBER 13, 2023

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Clarity Engagement Solutions

FEBRUARY 12, 2021

We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. We are covering this step in this blog. But there’s more.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Planview

JANUARY 30, 2024

The consequences reach everyone in the company’s orbit, from employees and executives to stakeholders and customers. A Blueprint for Navigating Change In this blog post, you’ll uncover a three-part blueprint for navigating organizational change, enabling you to address some of the key interpersonal components of failed strategies.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Customer Think

DECEMBER 8, 2021

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them. Just as customer satisfaction doesn’t equate to loyalty behavior, if you believe that “a satisfied employee IS an engaged employee”, it’s likely that you can’t articulate a distinction.

Stakeholders 98

Stakeholders Communication 98

Force Management

NOVEMBER 17, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Management 79

Management Stakeholders Sales 79

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. 21% Strategic analysis 14% Strategy options 0% Strategy choice 65% Strategy implementation “Stakeholders changing the strategy part way through!”

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

AUGUST 11, 2022

Then it looks at the change management process (without mandating particular processes or steps) in detail – with an emphasis on stakeholder engagement before, during and after the change process and the various process groups and inputs/outputs required: Evaluate change impact and organizational readiness. Define the change.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Clarity Engagement Solutions

FEBRUARY 12, 2021

Companies have had to change habits to engage with customers as have healthcare stakeholders. Clarity helped them with the “how” to truly engage with healthcare stakeholders and they left the competition in their wake. We covered the first 2 steps in our previous blogs. We are covering this step in this blog.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. Delegate key takeaways and actions.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 211

B2B Decision-making Sales Stakeholders 211

Sales Gravy

MAY 2, 2024

Impact of Multithreading: Understanding and interacting with multiple stakeholders in a business can provide a more comprehensive view of the customer's needs and challenges, leading to better solutions. They voraciously consume industry publications, follow relevant blogs, and stay abreast of the latest trends and terminologies.

Sales 83

Sales Stakeholders Meetings Marketing 83

Nutshell

APRIL 3, 2024

By creating a clear focus and process for your audits, you can ensure that you find the information you’re looking for and create meaningful reports for your stakeholders or points of contact! Discuss your audit goals with stakeholders 4. Then, you must master learning how to conduct an SEO website audit! Conduct the audit 5.

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Red Star Kim

AUGUST 7, 2023

Raya Blakeley-Glover, Global Head of Business Development – Markets and Business Relationships, Bird & Bird Amanda Afful, Senior BD Executive, Bird & Bird (Moderator) Employee communications There was a discussion about the importance of internal communication for stakeholder engagement and buy-in.

Communication 130

Communication Management Value Proposition Stakeholders 130

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Aren’t there already a lot of them? Why was this? That’s it for now.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

MTD Sales Training

DECEMBER 8, 2014

You’ll be well aware of the different levels of stakeholders in the companies you are dealing with. MTD Sales Training | Sales Blog | Image courtesy of Dollarphotoclub. The post Dealing With The Different Levels Of Stakeholders In The Buying Company appeared first on MTD Sales Training. Happy Selling! Sean McPheat.

Stakeholders 48

Stakeholders Procurement Decision-making Sales Training 48

Clarity Engagement Solutions

JANUARY 6, 2021

The need to change accelerated by 2020 has impacted pharmaceutical companies with how they interact and engage with healthcare stakeholders. We discussed this step in our previous blog. We will cover this step in detail in this blog. . . We will discuss in detail about this step in our next blog. In ONE month!

Healthcare 91

Healthcare Stakeholders Digitalization Leadership 91

Mike Kunkle

MAY 30, 2023

To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Clarity Engagement Solutions

JANUARY 6, 2021

What has all this to do with Pharmaceuticals and the need to change the way we interact with and engage healthcare stakeholders? It’s still the same old push-the-message-to-healthcare stakeholders tactics – but now through digital channels. We discussed this step in our previous blog. This discovery won the Nobel prize.

Healthcare 91

Healthcare Stakeholders Digitalization Management 91

Red Star Kim

NOVEMBER 2, 2022

Plan the change process carefully – including stakeholder communication at every stage. Early involvement increases buy in, anticipates possible objections and barriers, increases stakeholder engagement and promotes early adoption. Consider the changes required in related processes and policies (e.g. reward and recognition).

Communication 130

Communication Management Stakeholders Emotional Intelligence 130

Brooks Group

APRIL 9, 2024

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. Balancing these perspectives and ensuring your solution addresses the concerns of all stakeholders is crucial.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93