article thumbnail

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

article thumbnail

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

article thumbnail

Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Stakeholder management and the health of those relationships are critical predictors of success. This new stakeholder management process will equip you to be ready.

article thumbnail

Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

The buyer will get help from a different supplier (i.e. Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Through a series of conversations, each looks at the problem and how to solve it. Learn more.

article thumbnail

20 Strategic Planning Models to Consider

ClearPoint Strategy

The Balanced Scorecard is a strategy management framework created by Drs. The bargaining power of suppliers. Measurement, analysis, and knowledge management. This strategic management model is less focused on measures and more on goals and initiatives. In this article. Balanced Scorecard. Robert Kaplan and David Norton.

article thumbnail

Local SEO for the complete beginner

Nutshell

Your job as a local business owner and/or manager is to discover the keywords that your unique customers use, then optimize for them. First, brainstorm all the words and phrases your customers could use to describe your business. There are plenty of ways to discover relevant keywords.