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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They learn about their markets and clients, help formulate strategy and develop plans. There was a table was published in the January 2022 edition of the PM Magazine.

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Companies That Stand the Test of Time: What Does It Take?

Strategic Communications

Why is it that companies like DuPont (1802), Wiley (1806—yes, the publisher!), and Colgate (1807) still exist after two centuries in business while others like Woolworths (1879) and Compaq (1982) are long gone? We work with clients to plan, create and publish high-quality, unique content. There are still stores.

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6 Tips for Talking to Leaders & Other Stakeholders

CMOE

A key component of being a good manager is being able to effectively communicate with leaders and key stakeholders. Before you start planning your presentation or conversation, be sure to fully understand the goals and interests of your audience. 6 Tips for Speaking With Leaders and Key Stakeholders. Conclusion.

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COVID-19’s Impact on 2021 Content Marketing Strategy

Strategic Communications

As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. One constant mentioned by marketing pros is the importance of continuing to put safety—and safety messaging—front and center in any communication activities. Recommended Reading.

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Thinking about starting your own business? Here’s what to know

ACT

Here are a few helpful tips for starting your own business and finding a path to success. Outline your business plan One of the most common mistakes new entrepreneurs make is to start a business without a concrete business plan. Moving forward without a plan could set your business up for failure.

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20 Sales Planning Tools to Boost Sales Productivity and Close More Deals

Hubspot Sales

This sales platform helps automate the most repetitive sales tasks while helping you communicate with prospects. Anaplan provides several cloud-based planning tools for sales: territory and quota planning, incentive compensation planning, sales forecasting, configure price quote optimization, and trade promotion planning.

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25 Tips for Successful Partnerships & Alliances – introduction part 2

Peter Simoons

I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. Every other week a tip from the book will be shared, in the weeks in between I will publish my regular column. Build and maintain your business plan from the early stages on. Communicate, communicate, communicate.