Remove client-mail-campaigns
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). The campaign was initially tied to a Christmas hook – for those thinking of buying an e-scooter as a gift. After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

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The 7 Best Email Apps for Your Business

Nutshell

Some of the best email apps out there include Windows Mail, Apple Mail, and Gmail. If you’re on this page, you’re probably looking to find the best email client for yourself or your company. Email apps vs. email services What makes a great email client? What makes a great email client? Just keep reading!

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The 7 Best Email Apps for Your Business

Nutshell

Some of the best email apps out there include Windows Mail, Apple Mail, and Gmail. If you’re on this page, you’re probably looking to find the best email client for yourself or your company. Email apps vs. email services What makes a great email client? What makes a great email client? Just keep reading!

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Stress the need for clients’ needs to remain uppermost in everyone’s minds.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.

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A farewell to the open rate

Nutshell

Apple’s new Mail Privacy Protection feature eliminates the ability for email marketers to measure opens. iOS Mail currently makes up 40% of email client market share. Add MacOS Mail to that, and half of email clients will soon be hiding open data. “Opening” a bunch of mail. And you know what?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners. Why are segmentation and targeting critical to marketing and business development success? Talking about targeting with fee-earners Surprisingly, fee-earners are sometimes unclear about who they are targeting.