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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Which is why key account management is so important. Value creation Score based on their partnership orientation.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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AI for Content Creation

Strategic Communications

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

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Best Practices for Leveraging Content Across Multiple Social Media Channels

Strategic Communications

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. We work with clients to plan, create and publish high-quality, unique content.

Media 52
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Account Based Marketing interview by Pfizer COE

Cosawi

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . It takes two to tango . Build business cases and scale best practice.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The Importance of Aligning Marketing and Sales

Strategic Communications

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. This can start with strategy, says Lee Frederiksen, managing partner of Hinge, a marketing firm for the professional services industry.