Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Account Management Skills

APRIL 8, 2024

“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints. What else can account managers do to prevent difficult client conversations?

Account Management 40

Account Management Management Co-Creation Communication 40

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Nearly two-third of firms (63%) place this among their top three management priorities. The top three management priorities were ranked as follows: Increase operational efficiency.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar. We recommend you keep reading.

Account Management 52

Account Management Management Account Planning Co-Creation 52

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

PandaDoc

MARCH 9, 2024

Effective communication, team collaboration, and employee engagement are the cornerstones of the new-age work culture. In fact, 72% of business leaders believe a workplace’s productivity levels increase due to effective communication. And tools like Slack have revolutionized team communication and collaboration.

Co-Creation 52

Co-Creation Communication Meetings Onboarding 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies. 3 Types of KAM-relevant Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Strategic Communications

MAY 23, 2023

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. The best channel mix, says Bitton, depends on how much your team can handle.

Media 52

Media Co-Creation Communication e-Learning 52

MDI Training

MARCH 4, 2024

Improved Communication and Collaboration GenAI tools can streamline communication and project management, which could lead to a more cohesive and less stressful work environment. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. 18% of sales professionals use AI for content creation, making it the most popular use case.

Co-Creation 84

Co-Creation Artificial Intelligence Sales Onboarding 84

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

MDI Training

NOVEMBER 14, 2023

Implementing strategies AI can assist in project and resource management. Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. How does AI influence the management task of delegation? What do we delegate? Who do we delegate to?

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

SBI

SEPTEMBER 23, 2021

Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management. Our clients would previously employ face to face meet ups, trade shows, and other more direct communication to facilitate sales. That information is rarely communicated in a straightforward way.

Management 35

Management Co-Creation Facilitation Meetings 35

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . It takes two to tango . Build business cases and scale best practice.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Hubspot Sales

FEBRUARY 15, 2019

And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Key features of LiveChat include chat transcripts and archives, multi-lingual chat, and report creation. Price : Free, $0; Pro, $79/month. SnapEngage. HubSpot Live Chat. LivePerson.

Software 136

Software Software Co-Creation CRM 136

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

MARCH 7, 2022

So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Dominique is on the board of Strategic Account Management Association (SAMA), and leads the SAMA ABM Academy. Angus Robertson is a Partner and Chief Marketing Officer at Chief Outsiders , a Management Consulting firm of CMOs.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

SBI

AUGUST 23, 2021

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support. Media Contact.

Co-Creation 55

Co-Creation Acquisition Financial Services Onboarding 55

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. This can start with strategy, says Lee Frederiksen, managing partner of Hinge, a marketing firm for the professional services industry.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Hubspot Sales

MAY 30, 2023

Generative AI can help sales teams sell by gathering intelligence and creating outputs that save time and personalize prospect communications. The most popular use cases for generative AI tools in sales are: Content creation (18%). Sales reps say management doesn’t understand how time-consuming these tasks are. Research (16%).

Co-Creation 106

Co-Creation CRM Sales Value Proposition 106

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Envisio

JULY 21, 2023

.” – Stefan Baerg This co-authored white paper builds on the recommendations of the GFOA’s Rethinking Budgeting initiative with a roadmap outlining next steps for local government organizations. Aimee’s next focus is to incorporate greater community engagement into the budgeting process. There is no perfect place to start.

Government 52

Government Finance Co-Creation Innovation 52

CoSell

MAY 27, 2021

Often, you need to dive deep into the data, and at the same time, communicate with your heart. They are evaluating their core strengths, strengthening those, and giving channel partners room to manage and maneuver. By recognizing the person beyond the label, you can support true co-creation. It’s a fine art and science.

Co-Creation 52

Co-Creation B2B Customer Value Profitability 52

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. The executive sponsor has a role in creating and building the customer-centric culture for strategic account management. This name implies buy-in from the executive and the “be-in” mindset.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

OnStrategyHQ

FEBRUARY 16, 2024

How will you create an AI risk management framework? This could mean creating committees that will specifically oversee the implementation, communication, and ever-evolving regulations. This also means setting up a communication approach and a review process to integrate into your quarterly review cadence.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. So we are getting together to offer this training for the account management community.

Account Management 52

Account Management Management Advertising Healthcare 52

Zendesk

OCTOBER 19, 2021

Consultants: Consultants manage the creation and productivity of different sales channels and are paid by the parent company. So, let’s take a look at how your business can create and manage them. The key is that you have inventory that needs faster management. Co-invest in sales reps with your partner.

Food and Beverage 98

Food and Beverage Sales Retail Onboarding 98

Envisio

AUGUST 1, 2023

Example 1: City of Minnetonka, MN – Strategic Profile & Community Dashboard Community size: 53,266 residents Dashboard maintained by: Communications and Marketing Team The team at the City of Minnetonka is passionate about providing residents with a high level of transparency about the work they do.

Government 98

Government Decision-making Co-Creation Finance 98

MDI Training

MAY 30, 2023

A content example of leadership development geared toward IDGs might be a program to promote mindfulness and stress management. Companies can conduct internal communication and awareness campaigns to inform employees about the benefits of IDGs in leadership development. Incompetency as a Norm When it comes to managers'.

Leadership 52

Leadership Digital Transformation Emotional Intelligence Co-Creation 52