Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; You also risk sacrificing a common strategy, methodology and customer experience. #4. If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions?

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? But creating value requires more than a positive experience and happy customers.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Strategic Account Management Association

AUGUST 6, 2021

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. What exactly is covered by AM depends on the nature of the business and how the company wants to deliver the customer experience.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

DemandFarm

AUGUST 31, 2023

But businesses are realizing that it goes beyond keeping customers satisfied; it’s about truly understanding their needs and delivering value at every touchpoint. The rise of the digital era has changed the rules of the game. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52