article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; You also risk sacrificing a common strategy, methodology and customer experience. #4. If you’re accumulating data on your customers and even your customerscustomers, how are you using it to develop insights that lead to innovative value propositions?

article thumbnail

The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? But creating value requires more than a positive experience and happy customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

article thumbnail

Moments that Matter: Unique Customer Experiences

Farland Group

Creating a customer experience model that works in business-to-business (B2B) companies is more challenging than for companies like Apple, Nike or Tesla. There are many B2B organizations that create unique and differentiated customer experiences, and they are successful companies. Begin with your customers.

article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

article thumbnail

Customer Advisory Boards: Jumpstart Your Customer Experience Model

Farland Group

Designing a Customer Experience Model that works, and finding a lever to get traction at a strategic level provides both challenge and opportunity for marketing leaders. How Customer Advisory Boards Jumpstart your Customer Experience. Leadership: Customer Advisory Boards Start at the Top.

article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com).