10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
Red Star Kim
JANUARY 16, 2023
I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Marketing via social and digital channels. I’m surprised at the apparent relative lack of innovation and creativity here. Investments in events and sponsorships are being scaled back.
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