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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Marketing via social and digital channels. I’m surprised at the apparent relative lack of innovation and creativity here. Investments in events and sponsorships are being scaled back.

Marketing 130
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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Back to blog.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Bailey, as we approach the Leadership Horizon event on 04.04.2024, could you start by giving us a brief overview of your upcoming keynote?

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Creativity and innovation Creativity involves linking different ideas and concepts in unexpected ways. Humans can come up with unconventional solutions, develop ideas, and drive innovation beyond the programmatic capabilities of AI. They can react flexibly to unforeseen events and develop alternative solutions.

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Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

In late November 2021, we were invited by a client to participate in an RFP for 4 regional meetings – an event of sales executives. Despite the end of the year, the high implementation risk (first major f2f events after Corona) and the usual pre-Christmas stress, we accepted the challenge. Learning Objectives.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. In the digital sphere, because I have got a bit of a background in development, and as well as design and business. Roy Murphy 01:05 Sure. It’s not selling.