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Events and Event Planning in a Post-Pandemic World

Strategic Communications

COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. That’s what she did for her 2022 event.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives. Initiatives.

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Ultimate Guide to Dreamforce 2023 – Altify Edition

Upland

So while not much will change on that front, this year’s event promises to focus very heavily on the impact of AI on sales. These events are great because while Dreamforce is exciting, it can also be a little overwhelming. Where is Dreamforce 2023 Being Held? Dreamforce 2023 will be held in the Moscone Center in San Francisco, CA.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130
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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Versions for divisional, functional and aspiring leaders are expected in 2024.

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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Events ranged from major conferences for 300+ people to seminars and webinars for around 30 to small group entertaining. One delegate was organising a Poker Night that evening.

Marketing 130
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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

11% organising events. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. 30% events, seminars/webinars and contact programmes. 56% of delegates felt that the digital strategy at their firm really good, 33% average and 11% said that it needed improvement.