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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Promoting learning effectiveness We considered learning theory and how learning effectiveness varied with activities such as reading, hearing, images, videos, attending events, watching demonstrations, participating in hands-on workshops, simulations and models and “having a go”. There was recognition that people learn in different ways.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns. They may be project-based to support innovation projects. Or their focus may be on digital and predictive analytics.

Marketing 130
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. A campaign approach ensures continuity of messaging in the run up to, during and after key events.

Marketing 130
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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

It’s why so many companies hold and attend conferences and other major events. There are many reasons you might have to cancel your upcoming B2B events. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. You might also wish to arrange digital breakout sessions.

B2B 108
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XANT Announces New Transformative Product Innovations

Xant

Remote work – How do you make it work remotely? This served as our north star and now we’re excited to announce a number of transformative innovations which set a new bar for the future of sales. How well is your remote cold calling going? AVAILABLE NOW. Problem: Ineffective cold-calling.

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How to Master Remote Change Management

AchieveIt

The business landscape today is defined by a relentless rhythm of change, driven in no small part by rapid advances in technology, evolving customer expectations, and now more than ever, global shifts like the rise of remote work. Providing Ongoing Support and Feedback Change isn’t a one-and-done event; it’s a continuous process.

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2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

While the Covid-19 pandemic may be nearing an end, this massive global event has fundamentally changed the way we do business. Live events are starting to return, but will they ever be the same? How do sales meetings work when my prospects work remotely? How to make it work for you. Invest in training.

B2B 98