10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
Red Star Kim
JANUARY 16, 2023
I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Spend focused on BD technology, social media/web site and thought leadership. Social media and web site.
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