Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Marketing via social and digital channels. I’m surprised at the apparent relative lack of innovation and creativity here. Social media and web site. Client listening initiatives.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

Management 130

Management Co-Creation Publishing Leadership 130

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. By leveraging social media, customer success teams can connect with potential customers, build relationships, and promote their offerings. Technological innovation, customer intelligence, and strategic alignment together redefine customer success management.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Mercuri International

MAY 23, 2023

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Social media content and interaction tools. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

SmartKarrot

FEBRUARY 16, 2022

The world of SaaS has simplified software creation and distribution making access easier than before. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. Known for his innovative writing style, Alex is credited for making Groove a successful company. Top 30 SaaS Influencers You Need to Follow in 2022.

Co-Creation 10

Co-Creation Investors Computers and Electronics Finance 10