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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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How Can a CRM Benefit Your Marketing Team?

Insightly

The short answer is yes: Customer Relationship Management (CRM) software can be a significant benefit to marketing teams. Defining the Role of CRM in an Organization At its core, a CRM system is a centralized hub for managing interactions with customers and prospects across various touchpoints.

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Why CRM in Project Management Is Important for Business Growth

Nutshell

Using a CRM in project management could be the answer you need for ultimate inter-departmental cohesion. Bringing sales, marketing, customer success, and project management teams together with a solid CRM software integration improves company-wide success and growth. What is CRM in project management?

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Top CRM trends

Insightly

The history of customer relationship management spans over five decades and has spurred the continuous evolution of CRM technology. The global CRM market was valued at $47.79 Customer experience (CX) and satisfaction are some of the driving forces behind modern business success. It’s a lucrative business.

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2023’s Top 10 Insightly CRM Integrations

Insightly

The latest trend shaping the customer relationship management (CRM) horizon is the growing importance of the ability to integrate. One key takeaway from 2023 is that CRM systems should not operate in isolation. It leads to greater efficiency, deeper insights, and a better ability to meet the evolving needs of your customers.

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CRM Benchmarks: How to Assess Your CRM Performance

Insightly

Customer relationship management (CRM) has become a critical tool for driving business success across industries. As businesses increasingly rely on CRM software and systems to manage customer interactions, evaluating the overall effectiveness of these tools is essential.

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

You’ll also hear almost any professional is willing to share what CRM or customer relationship management software they are using, since the CRM is a must-have, and is typically the lifeblood of a business. Although research shows that around 79% of people have some dissatisfaction with their CRM.)

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