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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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How Can a CRM Benefit Your Marketing Team?

Insightly

The short answer is yes: Customer Relationship Management (CRM) software can be a significant benefit to marketing teams. Defining the Role of CRM in an Organization At its core, a CRM system is a centralized hub for managing interactions with customers and prospects across various touchpoints.

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CRM Lead Management Tips

Insightly

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. At the heart of CRM lies lead management —a process that involves capturing, nurturing, and converting leads into loyal customers. What is a CRM? Let’s start with the basics. What is Lead Management?

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2023’s Top 10 Insightly CRM Integrations

Insightly

The latest trend shaping the customer relationship management (CRM) horizon is the growing importance of the ability to integrate. One key takeaway from 2023 is that CRM systems should not operate in isolation. Let’s explore some of the most loved Insightly CRM integrations from 2023.

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Why CRM in Project Management Is Important for Business Growth

Nutshell

Using a CRM in project management could be the answer you need for ultimate inter-departmental cohesion. Bringing sales, marketing, customer success, and project management teams together with a solid CRM software integration improves company-wide success and growth. What is CRM in project management?

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

You’ll also hear almost any professional is willing to share what CRM or customer relationship management software they are using, since the CRM is a must-have, and is typically the lifeblood of a business. Although research shows that around 79% of people have some dissatisfaction with their CRM.)

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CRM For Business Development

Insightly

The business landscape has evolved over the years, and customer relationship management ( CRM ) has become an integral part of any company’s growth and success. A well-implemented CRM system can serve as a cornerstone in fostering stronger relationships with clients by providing better insights into their needs and preferences.

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